This morning Bloomberg released an article and a video featuring our very own home turf of Fargo, North Dakota.

The article highlights the fact that Fargo has the fourth fastest growing metro region in the U.S, yet continually gets negatively stereotyped because of the movie and TV series with the same namesake.

“The world should know the North Dakota city as a diversified engine of regional growth,” the article states,” not the peculiar locale depicted in the film by the Coen brothers and an FX television series, they say.”

The article continues with a wide coverage on how Fargo is expanding, giving statistics on population growth, restaurant openings (10 new openings in the past year!), the increase in tourism, and downtown revival. Reporter Jennifer Oldham spoke to multiple people throughout the article, including tech entrepreneur Doug Burgum on his investment in downtown Fargo, and Jake Joraanstad on his founding of Myriad Mobile. Emerging Prairie co-founder Greg Tehven takes the closing line, denying the stereotypes.

“The Coen brothers were wrong,” he said, “– it isn’t a place of bareness, it isn’t a place of cold.”

Well Fargoans, is this finally the time where the world will start “pitching Guernsey” as the article puts it, and develop a renewed perspective of Fargo? Time will tell! Read the full article here.

Photos by Marisa Jackels